Birkenstock introduces its new 1774 collection full of silhouettes that are familiar for the season. The brand gives its heritage pieces new updates that are rooted in the material, branding detail, and even at the hardware of some models. The first collection was originally launched at the start of the past year in Frieze Los Angeles.
The latest update features modern touches that are found on the iconic Arizona silhouette and the Boston silhouette. The Arizona is updated with a slim leather sole unit and a full leather construction at the upper. It is also marked with premium leather embossing that is made to look like a crocodile print in a subtle matter, complete with matte finishes at the edges.
Image Credit: Birkenstock
Key Themes Behind This Trend
- Heritage Piece Updates
- There is an opportunity for brands to update and modernize classic, heritage pieces by incorporating new materials, branding details, and hardware.
- Debossed Print Design
- Utilizing debossed printing techniques to create subtle, intricate designs on leather can add a unique and modern touch to footwear and other accessories.
- Contemporary Silhouettes
- Creating modern, updated versions of classic silhouettes can provide an opportunity for brands to appeal to both traditionalists and those seeking something new.
Where This Applies
- Footwear Industry
- Footwear brands can explore opportunities to update and modernize classic silhouettes by incorporating new materials, branding details, and hardware, as well as experimenting with subtle design elements like debossed printing.
- Fashion Industry
- Brands in the fashion industry can create modern, updated versions of classic silhouettes to appeal to both traditionalists and those seeking something new, utilizing techniques like debossed printing to add unique details.
- Accessories Industry
- Incorporating debossed printing techniques to add subtle and intricate designs on leather can provide a fresh take on accessories like wallets, belts, and bags.
