The '101 World Whiskies to Try Before You Die' Banner is Sinister

 - Oct 23, 2012
References: amazon & uncrate
The '101 World Whiskies to Try Before You Die' book compiles the best of author Ian Buxton's knowledge on the boozy subject. The informative alcohol guide pairs images of malt liquors from the Czech Republic, India, Japan and Taiwan with key information, imbuing readers with an understanding of distillation processes and flavorful ingredients.

This drink compendium's title is ominous. The mention of death implies a sense of immediacy, encouraging readers to sample the drinks as soon as possible. The marketing benefits are considerable.

High end whiskies can be quite expensive, deterring certain shoppers from the publication. Buxton gets around this issue however by promising the affordability and accessibility of his feature liqours, encouraging his followers to test out the international beverages.