Being quite possibly the most morbid and disturbing book ever to grace the shelves of your local Chapters, Borders or Barnes & Noble, Laurent Bochet's '1000 Degrees Celsius Deyrolle' documents the aftermath of a wildfire that ripped through one of Paris's most beloved taxidermy shops.
'1000 Degrees Celsius Deyrolle' features pictures of half-disintegrated taxidermied creatures such as lions, tigers and bears, as well as zebras and something that suspiciously resembles an antelope.
Implications - Consumers are fascinated with taxidermy as it confronts them with the subject of death. It is a topic that intrigues them while simultaneously scaring them. Corporations looking to entice consumers with promotional campaigns may consider utilizing macabre and death-inspired imagery as the shock alone from using such graphics will garner their attention.