The 100-Hour Shower Contest Turns People into Prunes
Michael Hines — March 29, 2010 — Marketing
References: uniquedaily
I love taking showers, but I don't love them enough to enter into a 100-hour shower contest. Contestants in Berlin, Germany competed to see who could last 100 hours in a shower. The results were pruney.
Contestants were only allowed to sleep once every six hours and could only leave the shower for bathroom breaks. The 100-hour shower sounds like torture to me. The winning contestant walked away with $5,000 and a lifetime aversion to bathing.
Contestants were only allowed to sleep once every six hours and could only leave the shower for bathroom breaks. The 100-hour shower sounds like torture to me. The winning contestant walked away with $5,000 and a lifetime aversion to bathing.
Trend Themes
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Extreme Endurance Challenges — Opportunity for businesses to create unique and challenging endurance competitions in various settings.
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Unconventional Incentives — Opportunity to offer non-traditional rewards to participants in contests or competitions.
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Novelty Fundraising Events — Opportunity to organize quirky events that attract attention and raise funds for a cause.
Industry Implications
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Event Management — Disruptive innovation opportunity in creating and organizing unconventional endurance challenges.
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Marketing and Advertising — Opportunity for marketers to leverage unconventional incentives to engage consumers in campaigns.
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Non-profit and Charity — Disruptive innovation opportunity in organizing novelty fundraising events to attract donors.
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