On October 21, 2010, Bartels Harley Davidson dealership in Marina Del Rey, California, will be unveiling the world's first and only $1 million Cosmic Starship Harley Davidson by Jack Armstrong.
A born artist who is most known for his unique painting style called "Cosmic Extensionalism," where art is combined with extreme colors and textures, Jack Armstrong has painted the $1 million 'Cosmic Starship' motorcycle to emanate his exact style. This Harley will also be the only bike Armstrong will ever paint.
Apparently, any form of touching of this bike is strictly forbidden as a sign put beside it reads, "If you're not Lady GaGa, Scarlett Johansson or Sylvester Stallone DO NOT TOUCH THIS HARLEY!"
Yikes!
Why This Trend Is Growing
- Luxury Customization
- There is a trend in luxury customization where unique designs and colors are used to elevate the value of products.
- Artistic Collaborations
- Collaborating with artists to create limited edition products is becoming a trend in the luxury industry.
- Naming Rights
- The trend of attaching extravagant names to products is an opportunity to add perceived value to goods in the luxury market.
Industries Being Reshaped
- Luxury Motorcycles
- Luxury motorcycles can incorporate unique designs and colors in order to create value in a competitive market.
- Customization Services
- Customization services for luxury products can involve collaborations with artists and designers to give a unique touch to the final product.
- Naming Rights Industry
- The naming rights industry is an opportunity to add perceived value to products in the luxury market through extravagant names.
