A weird wig is a must-have around Halloween; however, for other seasons, a peculiar toupee is not necessarily ideal. For some, it's weird wig season all year long, which must be tons of fun.
Here are a few examples of weird wig mania, from canine coifs to Britney Spears and her brief hairpiece obsession.
Implications - Boring brown and blonde wigs that look natural are waning in popularity. To replace them, wild wigs of various shapes, colors and sizes are becoming en vogue. This movement towards eccentric dress is headed by celebrity icons such as Katy Perry and Lady Gaga and also by older pop culture icons like Princess Leia of Star Wars and Raggedy Ann.
SCORE
2.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 13%
Freshness 8%
