- May 17, 2009   Updated: Jul 5 2011
Underwater fashion photography is quickly rising to become one of the most popular ways to capture fashion and beauty. Creative style showcases range from magazine editorials that show models swimming fully clothed, some even in high heels, to underwater fairytale creative shoots.

The underwater fashion photography featured here includes some of the most interesting underwater shots of heavily made up women, or in some cases, just free-floating designer clothes.

Implications - Consumers often invest their time and money into products in order to encounter a feeling or emotion that they otherwise would not be able to. Businesses that provide consumers with experiences of the unknown or mysterious will appeal to many consumers as they will provide a momentary escape from their hectic schedules and daily responsibilities.

From Aquatic Fairytales to Submerged High Heels: