What started as a stunt to draw attention to the world wide lack of fresh water has grown into a full-fledged photographic campaign.
The photography was done by famed Brit, Michael Barnes. Many models were attracted to the idea of posing in the water, but it then advanced to models posing under water in bikinis. Now the campaign has advanced to models in full fashion glory posing under the water.
Fresh2o does fundraising to help solve the global fresh water problem. These images were created to help draw attention to their efforts.