From the Danica Patrick Bikini Shoot to the Swimsuit Issue

 - Feb 15, 2010   Updated: Jun 22 2011
If there's one thing we can all be sure of, it's that this cluster of Sports Illustrated shoots, Danica Patrick bikini editorials and SI swimsuit issues is smokin' hot. Sports Illustrated always knows how to bring the heat and keep readers' hearts aflutter.

From Danica Patrick in a bikini to the highly-anticipated Sports Illustrated swimsuit issues, this cluster has all you need to get inspired to hit the gym.

Implications - Sexvertising is an advertising technique that is dually noted amongst numerous industries as one of the best ways to draw in consumer intrigue. Showing skin can be a simple way to sell a product, and all industries should consider incorporating minute elements of sexvertising into their campaigns in order to catch on to this train.