Funny comedian Will Ferrell teams up with Supermodel Heidi Klum for the Sports Illustrated Swimsuit Issue.
If you're wondering why Ferrell is in the SI shoot; it is to promote his new film, 'Semi-Pro' in which Ferrell plays 1970's basketball team owner/coach/player, Jackie Moon.
The Heidi Klum & Will Ferrell SI shoot has a naughty, yet funny theme. The duo pose playfully and are lensed by photographer Andrew Macpherson.
Implications - Cross over branding is highly beneficial for both parties involved. By doing this, both companies can capitalize on the inevitable success that the brand partnership proposes as it hits many targets.