These social businesses using organic cotton attest to the growing market of clothing and other consumer goods that are healthier for people and the planet.
Consumers often look for certified organic products especially considering the nonstop onslaught of greenwashing in mainstream markets. Interestingly, greenwashing has also moved into the environmental business and social business markets, making consumer decisions difficult for those who are very interested in buying organic products.
Organic apparel for kids is also a big market, as parents attempt to shield their children from anything and everything. And don't assume this is just a Western thing. Bindu D. Menon wrote in the Hindu Business Line from New Delhi on January 3, 2013 that the organic apparel industry for children in India is thriving even though adult clothing is waning.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
