Casually Conscious Fashion

Clean the Sky - Positive Eco Trends & Breakthroughs

'Groceries Apparel' Uses Textiles Like Recycled Plastic, Vintage Denim

— March 14, 2012 — Social Good
Groceries Apparel is a casual chic fashion line that uses certified organic materials and ethical manufacturing methods at their Los Angeles art district office where 100% of their products are made. All of their designs have a slightly worn-in appearance for an effortless look, while at the same time being environmentally-conscious and priced affordably.

"As we pioneer we remain committed to researching greener textiles and creating a significant shift in the demand for organic fabric," the Groceries Apparel Facebook page explains. "Our dream is realized by sacrificing profits in order to bridge the gap between a niche market and defining a new industry standard."

Groceries Apparel's green textiles include materials like 100% California-grown organic supima cotton, 100% non-toxic unprocessed hemp, and combinations like 50% recycled plastic with organic cotton and recycled vintage denim.


Contact Information
Groceries Apparel website Groceries Apparel on Twitter
Groceries Apparel on Facebook

Trend Themes

  1. Ethical Fashion — Opportunity for disruptive innovation in the fashion industry by using certified organic materials and ethical manufacturing methods.
  2. Green Textiles — Disruptive innovation opportunity by researching and developing greener textiles that have a lower environmental impact.
  3. Affordable Sustainability — Opportunity to disrupt the market by offering affordably priced environmentally-conscious fashion.

Industry Implications

  1. Fashion — The fashion industry can explore disruptive innovation by incorporating ethical and sustainable practices into their manufacturing processes and materials.
  2. Textiles — The textiles industry can embrace disruptive innovation by developing and promoting greener textile options that are both environmentally-friendly and commercially viable.
  3. Retail — The retail industry has an opportunity for disruptive innovation by offering affordable sustainable fashion options that appeal to consumers' growing preference for eco-friendly products.
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