Groceries Apparel is a casual chic fashion line that uses certified organic materials and ethical manufacturing methods at their Los Angeles art district office where 100% of their products are made. All of their designs have a slightly worn-in appearance for an effortless look, while at the same time being environmentally-conscious and priced affordably.
"As we pioneer we remain committed to researching greener textiles and creating a significant shift in the demand for organic fabric," the Groceries Apparel Facebook page explains. "Our dream is realized by sacrificing profits in order to bridge the gap between a niche market and defining a new industry standard."
Groceries Apparel's green textiles include materials like 100% California-grown organic supima cotton, 100% non-toxic unprocessed hemp, and combinations like 50% recycled plastic with organic cotton and recycled vintage denim.
Contact Information
Groceries Apparel website Groceries Apparel on Twitter
Groceries Apparel on Facebook
Key Themes Behind This Trend
- Ethical Fashion
- Opportunity for disruptive innovation in the fashion industry by using certified organic materials and ethical manufacturing methods.
- Green Textiles
- Disruptive innovation opportunity by researching and developing greener textiles that have a lower environmental impact.
- Affordable Sustainability
- Opportunity to disrupt the market by offering affordably priced environmentally-conscious fashion.
Where This Applies
- Fashion
- The fashion industry can explore disruptive innovation by incorporating ethical and sustainable practices into their manufacturing processes and materials.
- Textiles
- The textiles industry can embrace disruptive innovation by developing and promoting greener textile options that are both environmentally-friendly and commercially viable.
- Retail
- The retail industry has an opportunity for disruptive innovation by offering affordable sustainable fashion options that appeal to consumers' growing preference for eco-friendly products.
