Scented products undoubtedly have a nostalgic notion for many people out there; everything from pencils to paper seemed to feature a scent when we were kids. However, this nostalgic aspect of product design is being incorporated by modern brands as an effective way to stay with a consumer far after the product has been put away. Being that humans correlate memories and feelings to scents, the introduction of scent to products helps to create a connection that we might be completely oblivious to.
Like the smell of pine is to Christmas or the aroma from baked goods could be to the image of your grandma, these scented products make the most of one of our keenest senses.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 44%
Freshness 8%
