These rainbow fashions prove that it's good to mix and match colors—so long as you rock them right. From rainbow feathered collars to rainbow eyelashes, these looks range from subtle to outrageous. Whether you're in the market for a vibrant weekday look or an eye-popping Halloween costume, these rainbow fashions are sure to please.
Implications - Fashion brands are bringing out the brights, especially for the warm months. Bright colors tend to make the wearer stand out from the crowd, so clothes with bold coloring offer a great tool for uniqueness. Bold and bright hues have also been known to make people happier, so it is probable that consumers will be attracted to photography, products and advertising that contain vibrant shades.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 55%
Activity 22%
Freshness 8%
