In collaboration with American brand Gitman Brothers, Opening Ceremony is releasing these shirts as part of their Tokyo launch. The Gitman Brothers and Opening Ceremony shirts are hand dip dyed with four colors on each.
If you are interested, be sure to move fast, because only limited quantities are being released through Opening Ceremony Tokyo. The rest of the Gitman Brothers and Opening Ceremony capsule collection will be available in New York and LA.
Implications - Tie-dye fashion, like many other past fashion crazes, is seeing a comeback in casual and workwear. Companies can appeal to buyers looking for an individual look with products that are hand-dyed. Customers who are looking for organic and handmade items will be attracted to goods that show they are environmentally and financially conscious.