From Rap Star Street Cruisers to Cowboy Suits

 - Nov 27, 2009
When you are a multi-talented wonder kid, you can basically do anything and even if it sucks people will be all over it, so when Pharrell Williams comes out with something, it is time to rejoice! My style of rejoicing is to do a cluster all about the 14 Pharrell Williams and Billionaire Boys Club goodies Trend Hunter has featured that includes everything from frat boy street cruisers to cowboy print suits.

Implications - *Not all companies can afford celebrity endorsements.

Celebrity products are an effective way for businesses to garner critical and audience attention due to the familiarity of the face behind the item. Companies can expand their target demographic by featuring famous figures in their campaigns.