Pharrell Williams collaborated with Japanese fashion icon Nigo back in 2005 to create a line of luxury clothing called Billionaire Boys Club.
Pharrell's current line of shades, which are in high demand, are now available at their online store and at their NYC flagship store.
You know that Pharrell's designs are hot when the designer/hiphop artist himself is named Best Dressed Man by Esquire Magazine.
Implications - North American society is obsessed with celebrity culture, partly because consumers feel they can live vicariously through the fortune these celebrities have attained. As such, consumers will purchase celebrity-endorsed products as a representation of their possible ascension to celebrity status. Corporations looking to capitalize on this should offer goods and services which satiate consumers' fantasy of acquiring fame.