Padma Lakshmi of “Top Chef” fame is making waves across the Internet with her steamy commercial for Hardee’s Western Bacon Thickburger.
Padma Lakshmi's racy commercial is the latest in what has become a guaranteed marketing gimmick to generate buzz for the brand.
The formula is simple, hire a hot model and make a commercial that is as sexual and racy as the TV broadcast regulations permit.
And in some cases, going over the red lines and getting your commercial banned might not be a bad idea either, as it catapulates it into instant viral status. This was the case with both the Calvin Klein Secret Obsession fragrance spot with Eva Mendes and the new Calvin Klein Jeans commercial.
See all these commercials and more in the cluster below.
From Padma Lakshmi with Hardee's to Banned Calvin Klein
Cheeky Childhood Advantages
Vodafone Youth Commercial
Soccer Star Models
Samsung Ads Blend Risque With Talent
Remixing Racy Commercials
3 Minutes of Sexy Fun Features Mashup of Hot Ads
Sexually Confused Ads
Axe Gets “So Cute” With Disney-Style Commercial
Burger King ‘Big Boner' Commercial
Sultry Fast Food Ads
Padma Lakshmi of "Top Chef" Works on Hardee's Western Bacon Thickburger
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
Banned Celebrity Ads
Eva Mendes for CK Secret Obsession