These modern twists on the toga gown give a contemporary edge to ancient Greco-Roman fashion. The one-shouldered, draped toga has provided a well of inspiration to designers, and its cues manifest themselves in everything from couture red carpet gowns to casual menswear. Even rock star-ready overalls get a toga twist in this cluster.
Implications - There is something unmistakably attractive about the classical period of Grecian history and companies and designers who hone in on that sensibility have the unique opportunity to seem both cultured and playful simultaneously. By embracing the august dignity of the past, they are able to tap into a prepackaged aesthetic that carries a unique context all its own.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 46%
Freshness 8%
