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From Little Luxury Limos to Compact Supercars

 - Oct 31, 2009   Updated: Jul 5 2011
I know you want to make fun of Mini Coopers, but you know in your heart that you love them just as much as I do. The Mini Cooper holds its own among the giant SUVs which roam the interstate, but doesn't pretend to be something that it's not: normal.

From little luxury limos to compact supercars, check out all of the amazing Mini Coopers we've featured on

Implications - Consumers want to be able to differentiate themselves from others. Customizing products gives the consumer the power to craft their image. Companies should consider offering customization on a range of their products to attract customers that might otherwise be turned off by a homogeneous design.