Hybrid Technologies is greening standard vehicles by ripping out their powertrains and replacing them with electric components. Their pimped out lithium-ion powered Mini Cooper, which was taken for a test drive around NYC by Popular Mechanics, is one example. You can buy your own conversion kit for around $25,000, or wait for the day when Mini actually makes an electric option.
Implications - As the importance of creating eco-friendly products increases, corporations and brands are in a race to establish themselves as a company that is at the forefront of the "green" movement. This is effective for companies because it creates goodwill PR with the environmental groups, the media and eco-conscious consumers.
$25k Gets You Hybrid Green
1. Electric Vehicle Conversions - Hybrid Technologies' electric Mini Cooper conversion demonstrates the market potential for retrofitting standard vehicles with electric powertrains.
2. Eco-friendly Products - As the demand for environmentally friendly products grows, companies are embracing green technologies to establish their credibility and cater to eco-conscious consumers.
3. Corporate Green PR - Corporations are leveraging eco-friendly initiatives to generate positive PR and build goodwill with environmental groups, media, and consumers.
1. Automotive - The automotive industry can explore electric vehicle conversions as a disruptive innovation opportunity to tap into the growing market demand for eco-friendly transportation.
2. Electronics - The electronics industry can capitalize on the trend of eco-friendly products by developing sustainable components and technologies to support the shift towards greener options.
3. Public Relations - The public relations industry can help companies navigate the green movement and communicate their eco-friendly initiatives effectively to build a positive brand image.