Mini Cooper's Commercial Puts the Mini in Minimalism

 - Jul 27, 2009   Updated: Aug 16 2011
References: & trendhunter
Advertising Agency Webguerillas GmbH in Munich, Germany put the 'mini' in minimalism with their latest campaign for car brand Mini Cooper that aired in May 2009.

This commercial features a simple black pen versus several inky markers. In the end, the plain simple pen wins out over the mass of ink-ridden marker corpses and the viewer discovers that the cat and mouse game has resulted in an inked representation of a Mini Cooper.

Implications - The average shopper is altogether immune to the cacophony of loud, bright and urgent commercials that appear everywhere -- from billboards to newspaper. As a result, modern consumers are much more receptive of concise, minimalist ads. Any business that operates a large-scale publicity campaign would genuinely benefit by looking toward simple advertising designs.