The continuous rise of weed culture in North America has resulted in endless marijuana-inspired innovations. To many, smoking weed is not just about doing drugs, but an activity that represents membership in a greater subculture. Members of this subculture are united in their love of marijuana and its accompanying values. Since its rise to popularity in the 1960s, debate and controversy have surrounded the legality and criminalization of the drug, and even its classification as a drug.
The existence of many products and business that revolve around the consumption of marijuana from beverages, baked goods, publications, tattoos are an indicator of the cultural significance of this drug as well as an important part of the movement towards legalization.
Implications - Consumerism is so central to the fabric of society that even illegal activities are surrounded by consumer-driven projects and industry. As consumerism levels rise in products related to drug culture, the degree to which the public perceives marijuana consumption as deviant is inevitably decreasing. This decrease sets off a cycle whereby consumption levels will continue to increase as a result of this change in societal norms.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
