It seems as though the hurricane Bill projected path is moving away from the US coastline, and heading towards north of the Atlantic. From hurricane Angelina to learning from natural disasters, the hurricane Bill projected path is something to keep an eye on.
Implications - Today's paranoid consumer is constantly on the lookout for the next crisis, whether it be a natural disaster or a terrorist attack. Though this is a dark thought, it does open up new opportunity for a market based on disaster survival products that are not only going to calm paranoia, but will truly help in the event of an emergency. Ultimately, both companies and consumers would benefit from being on the lookout for crisis.
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