Everything looks better with diamonds—not that I own any, but I still believe this idea to be true. From diamond-studded toys for charity to $62,000 diamond-studded lipstick, some may argue the objects in this cluster are unnecessary, but I see them more as improving on greatness.
Take a look at these sparkly diamond-studded creations!
Implications - Designers and manufacturers have taken diamonds and other precious gems and infused them with items that are completely unexpected. The addition of diamonds to items such as cellphones and even sneakers is showing marketers that individuals want an added element of luxury, customization and expression to more (if not all) of the items they plan to purchase for daily use.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 19%
Freshness 8%
