The daily deals industry has its major players like Groupon and LivingSocial but it is teeming with variety; from gay-friendly discounts to stoner-friendly discounts, many different niches are finding representation in the e-coupon industry.
The daily deals space has also recently seen the emergence of search engines devoted entirely to scanning for deals. Scan through these 12 remarkable e-coupon innovations and see how the industry has diversified in a very short time span.
Implications - The daily deals industry has exploded over the last three years as a result of the economic downturn. The marketplace has become highly competitive, with new niche sites emerging every day. Companies looking to get into the daily deals space should consider a very specific niche not currently being served or how they can provide a secondary service.
Daily Deals from Sports Sites to Hipster Aggregators
Discount Discovery Apps
The TapBuy App Brings Together Deals From Across the Web
The QuickerFeet App Connects Consumers to Deals Without Coupons
Geo-Tagged Snack Campaigns
Clif Bar 'MojoGo' Initiative Rewards Twitter Users Who are Outdoors
Business Location Service Apps
The Apple iBeacon Service Lets Businesses Send Targeted Promotions
Virtual Store-Promoting Balloons
E-Mart's 'Flying Store' Brings its Shop to Consumers
Customer Loyalty Cubes
Tagtile Encourages Returning Shoppers Through Points and Coupons
Smoothie Sampling Games
Naked Juice 'Grab Some Good Stuff' Campaign Offers Arcade-Like Fun
Drugstore Discount Apps
Walgreens Mobile Coupons Launches for the Holiday Season
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
Manifold Culinary Electronics
The Domin Digital Kitchen Database is Composed of Scraps