The daily deals industry has its major players like Groupon and LivingSocial but it is teeming with variety; from gay-friendly discounts to stoner-friendly discounts, many different niches are finding representation in the e-coupon industry.
The daily deals space has also recently seen the emergence of search engines devoted entirely to scanning for deals. Scan through these 12 remarkable e-coupon innovations and see how the industry has diversified in a very short time span.
Implications - The daily deals industry has exploded over the last three years as a result of the economic downturn. The marketplace has become highly competitive, with new niche sites emerging every day. Companies looking to get into the daily deals space should consider a very specific niche not currently being served or how they can provide a secondary service.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
