From Sensitive Toy Campaigns to Hidden Kitty Litters

 - Sep 21, 2009   Updated: Jun 14 2011
It was so much fun playing with the wet clay in the early days of elementary school. It's too bad my clay creations could never amount to the innovations in this cluster.

Clay is a very malleable material that allows you to have an extra sense of freedom with all your quirky ideas. These clay creations are used in advertisements, art collections, technology and home decor.

Implications - There has been a focus on realism across the art and entertainment industries in recent years. Through using materials that allow a product to be made more real and lifelike, businesses can appeal to this consumer fixation with reality.