From Animal Employees to Heartwarming Virals

 - Jan 28, 2011   Updated: Apr 18 2011
This warm and fuzzy compilation of adorable pet innovations includes some amusing examples of how pet culture is becoming increasingly diversified and pervasive.

Whereas pets were once simply companions, this cluster is proof that the world's love affair with pet-centric ideas like these adorable pet innovations is only increasing.

Implications - Though the pet industry was once based on products suited to a domesticated animal's survival, this industry is finding itself more and more within the territory of products to humanize your cuddly critter. This signifies the true nature of pet lovers today, with pets viewed as companions and members of the family to be loved, cared for and nourished.