Lucky Monkey by Tom Hussey is a collection of photos that is so ingeniously brilliant that you almost can’t take it all in right away. Animals with name tags? Why did this take so long to come around?!
Featuring animals nonchalantly wearing name tags with clever names, Lucky Monkey by Tom Hussey came to be as a brilliant advertising concept for a petting zoo. The resulting campaign yielded these hilarious photos. And though we live in a time of unprecedented advertising innovation where ad campaigns are increasingly becoming complex and confusing, it is a simple series like this collection that truly sparks inspiration within the ad world.