The photography of Sarah Louise Johnson is serene and calming, portraying particularly attractive women living their daily lives. Everything from having a smoke to hanging out with a pet is captured in Sarah Louise Johnson's portfolio.
Though Sarah Louise Johnson does capture run-of-the-mill scenarios, the photographs themselves are far from average. This photographer infuses each setting with an artistic value that invokes true emotion in an audience.
Implications - A product with which consumers are easily able to make a connection is much more appealing than others. Businesses that accomplish this will see bigger returns because consumers are more willing to invest their time and money in products and corporations they find approachable and familiar.