The decade is synonymous for being the end of the Second World War and these 40s fashion finds help to further characterize the iconic time in history. There are several important fashion trends that dominated the scene from war-time couture that was much more understated and discrete to the leftover styles of the pre-war flapper dresses.
What's important to note about the decade is that the hardship faced around the world brought with it much more simplistic fashion that was more about utility than form. This produced women's wear that was more on the masculine side, which would inevitably help influence the female role in the business world as well as the social approval of women's lib.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 84%
Freshness 8%
