Despite the continuous growth of electronic and web-enabled toys, it’s somewhat refreshing to see that plush toys still have their place.
Although some of these articles have video game themes, the value of plush material seems to have added some fun benefits to functional items such as backpacks and hats, as well as lend a certain softness to otherwise boring educational materials.
Of course, there are always the funny morbid toys, which could be a cluster all their own.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
POPULARITY
Popularity 85%
Activity 59%
Freshness 8%
