Everybody has personal goals and dreams for their own lives but I think it's pretty safe to say that not a single person on the planet doesn't dream of winning the lottery.
The lottery would be that one moment of pure undeniable ecstasy that would rival any other moment in your life (wedding, child's birth:Kidding!).
Check out these 11 lotterific innovations and dare to dream.
Implications - Consumers have a desire to be engaged in terms of imagination. As a direct result of the hyper-rational urban order, consumers have had the imaginative aspect of their brains repressed. By designing ad campaigns that facilitate the use of imagination, companies can create a deeper connection.
Looking for the Jackpot From Prediction Ads to $3 Billion Prizes
The Fat One Lottery
Over $3M To Kick Start Christmas
$3 Billion Lottery Prizes
'El Gordo' Spanish Christmas Lottery
Miniature Armored Trucks
Lottery Scratch Card Ad Shows That a Win is a Win
Short Attention Span Marketing
Public Voting, Lottery-Style Prizes and Viral Videos Preserve Buzz
Yerba Buena Center for the Arts Helps Keep the Dream Alive
False Hope Recession Cures
Powerball Lottery has Dangerous $195 Million Jackpot Lure
Absolut Ad Predicts Lottery Numbers
Raffling Luxury Lives
Millionaire Andrew Paul Offers Up His Possessions in Lottery
Nike iD Design Lab: Open to Public Through a Lottery System
Agustin Zea's Design Makes Time-Tracking Like Playing the Lottery
Hang Gliding Penguins
Washington State Lottery Ad