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Challenging Biased Perceptions
Simplicity Follows Complexity
William McDonough Keynotes
The William McDonough keynotes unveil the endless possibilities that lay behind sustainable design....
William McDonough Demonstrates How to Create a Waste-Free World
William McDonough's speech, which is based on his award-winning book 'Cradle to Cradle' offers a new approach to design for all industries. His thought-provoking speech explains how product designs that follow an environmentally sound and ethical process will succeed. William McDonough's speech hones in on the opportunities to create products that are entirely sustainable; from rugs that can decompose to cities that are entirely green and self-sufficient, he demonstrates how we can create a waste-free planet. His speech sheds light on the ways he and his colleagues are working to manufacture products free of health and environmental risks. He demonstrates his revolutionary plan to transform twelve cities in China to sustainable, efficient and waste-free environments. William McDonough shares his intentions to create a world in which manufactured goods can be used, broken down and used to create something new.