In this speech, author and entrepreneur Polly Labarre discusses the most effective strategies for building a strong culture of innovation within a business, organization or team. Polly Labarre insists that a leader in any business must constantly be working towards changing the reasons for which a staff or team is coming into work every day. Connecting with customers and understanding consumer preferences begins with a distinct workplace design that unites all members working towards one common goal or vision.
Polly Labarre advises leaders to be guided by one question, namely 'why would really great people want to work for them and their organizations?' She believes that including every member of a team in meetings, discussions and projects is vital to achieving alignment and trust amongst a group.