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Kirk Citron Keynotes
The Kirk Citron speeches break down the concept of newsworthiness. According to Citron, distinctions...
Kirk Citron Discusses the Elements Behind a News Story That Matter
Kirk Citron, a Harvard graduate, former advertising executive and the director behind 'The Long News,' discusses the elements of a news story that actually make a difference in people's lives. In just over three minutes, Kirk Citron explains why some news stories are much more important than others; he identifies news stories that are likely to affect the future of healthcare, science, discovery or politics as the stories and news worthy of making headlines. With over three million new stories released annually by Reuters, it is unlikely that each and every one of them will matter in ten, 20 or 50 years from now. Kirk Citron's speech identifies the recent discovery of water on the moon as his pick for the year's top news story. Kirk Citron makes it very clear during his speech that some stories are worth sharing, while others will simply fall off the radar minutes after being published.