Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Entrepreneurial Guidance

Guy Kawasaki's Innovation Lessons Keynote Shares Apple's Success Secrets

— May 26, 2012 — Keynote Trends
In this innovation lessons keynote, Guy Kawasaki shares with the audience the twelve most valuable lessons he's learned from working with Steve Jobs.

Kawasaki begins by explaining how experts are clueless and will not make an entrepreneur's life or goals any easier. Next he explains why brands cannot rely on customers to create a revolution because they don't really know what they want. Customers only know what they want in terms of "better and cheaper."

Next he explains how the biggest challenges that arise within a company have the potential to create its greatest work. This leads into his next point about how important design is; lots of people care about design, contrary to what "experts" say.

Next, he discusses the way Steve Jobs presented his ideas, which included presentations with large graphics. Kawasaki then touches on what might be the most valuable takeaway from this innovation lessons keynote when he discusses the need to jump curves when innovating instead of simply improving the same product. Companies must take risks if they want to successfully innovate.

His next point demonstrates the need to move on from an idea, product or service if it doesn't work, as this wastes times, energy and resources. It is also crucial for businesses and brands to recognize that value is different from price and that consumers will determine the value of a product based on how it improves his or her life.

Before concluding his speech, he talks about CEOS, their role in a brand and how "A Players hire A Players."

Kawasaki finishes this speech by saying to the audience that "some things need to be believed to be seen," touching on the unparalleled mind of Steve Jobs.