In this intriguing idea entrepreneur speech, John Butman talks about a specific style of entrepreneur. Butman has just written a book about what he calls "idea entrepreneurs," which he explains is different from just being an entrepreneur. This style of individual is not driven by money or a desire to be the best. This kind of person wants only to change the way that people think and feel about specific topics. Idea entrepreneurs set out to be influential.
Butman's book primarily talks about how with the rise of social media and the way in which people can communicate ideas on a large scale with ease, idea entrepreneurs are on the rise. His book discusses how to be successful in this regard, and how to make one's ideas stand out among the rest.