In his speech about rising above "business as usual," Adam Hartung discusses the importance of understanding lock-ins. A specialist in business development and growth at Spark Partners, a consulting agency, Hartung draws on past and present experiences throughout his speech.
Lock-ins, as he explains, create troublesome obstacles for long-term success. These commitments will tie funds into historical projects rather than new innovative projects. He outlines the three types of lock-ins and how to achiever higher returns. Encouraging listeners not to fear market shifts and to instead view them as opportunities, Hartung's riveting speech is engaging and enlightening, providing its audience with accessible and valuable information.