Author of 'Dealing with Darwin' and business strategy expert Geoffrey Moore explains how innovation fails. The speaker discusses the varying stages of innovation, stressing that a specific amount of success is equal to a synonymous amount of failures.
Explaining his beliefs, Moore encourages failure, expressing its benefits when on the path to innovation. Despite a lack of success, failures act as valuable learning experiences preparing individuals to overcome obstacles and to own their mistakes, later benefiting from them.
Despite its benefits, Geoffrey Moore encourages individuals to differentiate success from failure, determining the probability of succeeding and preventing unwanted or predicted failures that result in a waste of time, money, ideas and innovation. Knowing what someone is good at helps an individual make important decisions beneficial to the ultimate success rate of ideas.