GIVENCHY Releases an Iteration of Its Jaw Model & Its Striking
References: givenchy & highsnobiety
Luxe fashion house GIVENCHY debuts a pair of low-top white sneakers on the Fall/Winter 2018 runway that absolutely captured the audience's attention. Identified as an iteration of the 'Jaw' silhouette, the footwear boasts a fusion between futuristic aesthetics and contemporary sensibilities. In addition, the chunky-style design of the shoe turns back to the "high-tech sneakers of the '90s." Without a doubt, this mix of influences makes for a versatile and adaptable design.
The low-top white sneakers' monochromatic exterior makes them perfectly transferable to any outfit for the urban environment. Foreseeing the immense success of the Jaw, GIVENCHY makes its silhouette available in two additional colorways — one is all-black with hits of red and the other is a multi-color iteration that features navy, deep red, sky blue, black and white.
Photo Credits: Highsnobiety/ NIK, GIVENCHY
The low-top white sneakers' monochromatic exterior makes them perfectly transferable to any outfit for the urban environment. Foreseeing the immense success of the Jaw, GIVENCHY makes its silhouette available in two additional colorways — one is all-black with hits of red and the other is a multi-color iteration that features navy, deep red, sky blue, black and white.
Photo Credits: Highsnobiety/ NIK, GIVENCHY
Trend Themes
1. Low-top White Sneakers - Opportunity for luxury brands to create versatile and adaptable designs with a monochromatic exterior that can be easily incorporated into any urban outfit.
2. Futuristic Aesthetics - Opportunity for innovative designers to fuse futuristic and contemporary styles, creating eye-catching and unique footwear.
3. Chunky-style Sneakers - Opportunity to tap into the nostalgia for '90s high-tech sneakers with a bold and chunky design.
Industry Implications
1. Fashion - Luxury fashion brands can capitalize on the trend by releasing their own versions of low-top white sneakers with bold and unique designs.
2. Footwear - Footwear companies can explore the market demand for futuristic sneakers with chunky-style designs that bridge the gap between retro and contemporary aesthetics.
3. Streetwear - Streetwear brands have the opportunity to incorporate low-top white sneakers into their collections, catering to urban fashion trends and creating versatile footwear options for their customers.
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