Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

20 Speeches on Persuasion

16
Persuasion by Fascination
Sally Hogshead Discusses the Art of Communication Presentations
View Full Article
16
play_circle_filled
Persuasion by Fascination
15
play_circle_filled
The Art of Pitching
14
play_circle_filled
Adverse Effects of Common Sense
13
play_circle_filled
The Structure of Conversation
12
play_circle_filled
The Power of Intangible Value
11
play_circle_filled
The Problem With Rewards
10
play_circle_filled
The Power of Perspective
9
play_circle_filled
Positive Means of Persuasion
8
play_circle_filled
Inspiring Bigger Visions
7
play_circle_filled
Societal Influence
6
play_circle_filled
Whimsicality of Consumer Behavior
5
play_circle_filled
Persuasion Through Narrative
4
play_circle_filled
Benefits of Knowledge Management
3
play_circle_filled
Pitching to Venture Capitalists
2
play_circle_filled
Leveraging Group Morality
1
play_circle_filled
Connecting With the Customer

From Inspiring Bigger Visions to Leveraging Group Morality

— November 11, 2013 —
These speeches on persuasion offer great advice for persuading people in a number of different situations. Good persuasion skills are not only necessary for business -- whether you're pitching a product or trying to sell a service -- but they are also necessary for encouraging employees and motivating people to adapt your mindset. Hearing from speakers who are communications experts, pitching experts and psychologists, these presentations dive deep into the psychological and social elements of persuasion.

Alex Laskey explores the ways peer pressure can change people's behavior and ultimately persuade them to do something differently. Referencing an experiment he did in a small town to reduce energy consumption, he suggests that moral and financial persuasion aren't enough to make people do something -- it has to come from societal pressure.

Jim Cathcart argues in favor of including memorable and personal anecdotes to attract someone to a product or service during a pitch; this will make a lasting connection and impression.

The keynote by Jeni Cross, however, offers a standout piece of advice amongst these speeches on persuasion. She believes that in order to really capture someone's attention and to persuade them of something, you need to show them what they are missing out on. People don't want to feel like they are missing out on something while others are not. This tactic proves especially accurate and effective in business pitching.
4.5
Score
Popularity
Activity
Freshness