ZOWIE, the esports division of BenQ, has officially confirmed a multi-year partnership with Riot Games for the 2023 VALORANT Champions Tour (VCT) Americas international league. The company served as VCT EMEA's official monitor partner the previous year. No further information about the agreement has been made public other than the fact that monitors would be provided for the VCT Americas program. This includes if ZOWIE will undergo any more activations as per the contract.
The company's 'XL2566K' display has ZOWIE's DyAc+TM technology, intended to lessen motion blur. Also, the display has "color optimization technology" that improves vision in low-light situations, and these technologies are ideal for competitive gaming.
"ZOWIE has been a staple for pro gamers for years on end. Across various game titles and esports competitions, we’ve always taken pride in delivering the most premium gear to get you ready for the big stage," said Houston Wei, Senior Director of BenQ America Corp.
Esports Monitor Partnerships
ZOWIE is Named the Monitor Partner of VALORANT Champions Tour
Trend Themes
1. Esports Equipment Partnerships - As gaming continues to grow in popularity, there is a rise in opportunities for companies like ZOWIE to partner with esports organizations and provide high-quality gaming equipment.
2. Competitive Gaming Monitors - There is a trend towards incorporating motion blur reduction and color optimization technologies in gaming monitors to enhance the gaming experience and improve performance for competitive gamers.
3. Multi-year Esports Sponsorships - Esports organizations are increasingly seeking multi-year sponsorships and partnerships with companies like ZOWIE to provide consistent high-quality gaming equipment and brand exposure over an extended period of time.
Industry Implications
1. Gaming Equipment - Companies that produce and supply gaming equipment, like ZOWIE, have an opportunity to engage in partnerships and sponsorships with esports organizations to grow their brand and offer high-quality competitive gaming products.
2. Esports Organizations - Esports organizations can partner with companies like ZOWIE to provide high-quality gaming equipment to their teams and attract sponsorship deals to support their events while growing their brand exposure.
3. Consumer Electronics - Consumer electronic companies like BenQ can provide advanced gaming monitors with motion blur and color optimization technology that can enhance the gaming experience for competitive gamers and casual players alike.