The newly announced Zero Egg Scoopable Scramble by food-tech start-up Zero Egg is the world's first ready-to-eat frozen plant-based scrambled egg and it's on a mission to make plant-based eggs more accessible to the mainstream. Cutting-edge technology made it possible for Zero Egg to develop an eggless scramble that rivals the taste and texture of conventional eggs.
This chef-ready product is poised to disrupt the foodservice and manufacturing industries. Zero Egg reports "The Grey Dog, with 5 locations throughout New York City, has seen incredible success since adding Zero Egg to their menu. The Grey Dog's plant-based Zero Egg Breakfast Burrito is the #3 best-selling breakfast item across all of their locations – that includes ordinary egg dishes as well."
Frozen Eggless Scrambles
The Zero Egg Scoopable Scramble is the First of Its Kind
Trend Themes
1. Frozen Plant-based Foods - The development of the Zero Egg Scoopable Scramble shows a trend towards frozen plant-based food products that are ready-to-eat.
2. Eggless Alternatives - The success of the Zero Egg Breakfast Burrito signals a trend towards eggless alternatives to traditional egg dishes in the foodservice industry.
3. Cutting-edge Food Technology - The use of cutting-edge technology to create a plant-based scramble with the taste and texture of conventional eggs highlights a trend towards innovative food technology in the manufacturing industry.
Industry Implications
1. Foodservice - Foodservice businesses can disrupt the market by introducing more plant-based eggless options like the Zero Egg Breakfast Burrito.
2. Manufacturing - Manufacturing businesses can capitalize on the trend towards plant-based foods with innovative technologies like the ones used by Zero Egg to create their scramble.
3. Grocery and Retail - Retailers can seize the opportunity to sell ready-to-eat plant-based options like the Zero Egg Scoopable Scramble in the frozen foods aisle to meet the growing demand for vegan and vegetarian products.