ZENB, a leading direct-to-consumer plant-based food brand, has announced that it will be introducing a new Spaghetti product to its portfolio of grain-free pasta. The new product will join ZENB's other pasta shapes, which currently include penne, rotini, and elbows.
Like the brand's other popular pasta options, the new spaghetti offering will also be made from 100 percent yellow peas. In addition, it is vegan, gluten-free, and made without GMOs. What's more, this healthy pasta also boasts an impressive nutritional profile -- one serving of spaghetti contains 11 grams of fiber and 17 grams of protein.
"At ZENB, we want consumers to enjoy nature’s goodness without sacrificing flavor or giving up the classic pasta texture they love," said Hugo Pérez, head of marketing at ZENB US, Inc. "Spaghetti has been highly requested by our customers and so it felt like the natural next step in expanding our yellow pea pasta portfolio."
Yellow Pea-Based Spaghettis
ZENB Adds Spaghetti to Its Line-up of DTC Grain-Free Pasta Offerings
Trend Themes
1. Plant-based Pasta - Opportunity for creating innovative plant-based pasta options using alternative ingredients such as yellow peas to cater to the growing demand for vegan and gluten-free foods.
2. Direct-to-consumer Food Brands - Opportunity for developing direct-to-consumer food brands to reach a wider audience by offering more healthy and sustainable options such as grain-free pasta with an impressive nutritional profile.
3. Gluten-free Foods - Opportunity for creating new, innovative gluten-free pasta options that provide exceptional nutritional benefits and maintain a familiar pasta texture for individuals with gluten sensitivities or allergies.
Industry Implications
1. Food and Beverage - Opportunity for companies to produce new types of plant-based pasta using alternative ingredients such as yellow peas to cater to the growing demand for vegan and gluten-free foods.
2. Ecommerce - Opportunity for eCommerce food brands to build direct-to-consumer brands that reach a wider audience and provide healthy and sustainable options such as grain-free pasta with an impressive nutritional profile.
3. Health and Wellness - Opportunity for health and wellness companies to produce new, innovative gluten-free pasta options that provide exceptional nutritional benefits and maintain a familiar pasta texture for individuals with gluten sensitivities or allergies.