Yankee Candle's Studio Collection combines classic scents with a modern minimalist design. The new collection is delivered in a sleek vessel to offer consumers new styles to fit the modern home with the same iconic home fragrances.
The new range features a more streamlined aesthetics. It boasts a geometric design due to the new shape of the glass vessel. Yankee Candle aims to create a simple yet sophisticated appearance with its new Studio Collection. The candles boast a glossy exterior made with natural fiber wicks and essential oils mixed into a premium soy wax blend. Twelve of the brand's top-selling fragrances are featured in the upgraded style, including Beach Walk, Coconut Beach, Fresh Cut Roses, ICed Berry Lemonade, and more.
Minimalist Candle Collections
Yankee Candle's Studio Collection Boasts New Sleek Vessels
Trend Themes
1. Minimalist Candle Collections - The trend towards minimalist and sleek designs for candle collections offers a disruptive innovation opportunity for companies to cater to modern home aesthetics.
2. Natural Fiber Wicks and Essential Oils - The trend towards natural fiber wicks and essential oils in candle making offers a disruptive innovation opportunity for companies to cater to environmentally conscious consumers.
3. Premium Soy Wax Blend - The trend towards premium soy wax blends in candle making offers a disruptive innovation opportunity for companies to cater to health-conscious consumers who prefer clean-burning candles.
Industry Implications
1. Home Decor and Furnishings - The trend towards minimalist and sleek designs for candle collections presents a disruptive innovation opportunity for home decor and furnishings companies to create cohesive collections of décor items for modern living spaces.
2. Eco-friendly Products - The trend towards natural fiber wicks and essential oils in candle making presents a disruptive innovation opportunity for eco-friendly products companies to create a line of non-toxic and sustainable candles.
3. Health and Wellness - The trend towards premium soy wax blends in candle making presents a disruptive innovation opportunity for health and wellness companies to create candles that cater to individuals' mental and emotional well-being by offering clean-burning candles infused with essential oils.