From its magnificent Santiago Bernabeu stadium to its tradition of welcoming the best players around the world to becoming the dominant team in the history of the UEFA Champions League, Real Madrid has always been ahead of the curve in the soccer world, with the club now wielding its innovation in the virtual space with the launch of a virtual platform designed to unit fans from around the world and bring them closer to the club.
The 'Real Madrid Virtual World' platform includes a hyper-realistic tour of the Santiago Bernabeu stadium as well as the Real Madrid Sports City training center. Available for use on laptops, tablets and smartphones, this virtual platform helps fans view the team's stack of trophies and access an array of content.
What's more, fans can also forge connections with likeminded people around the world through a social media feature that allows them to use avatars to communicate across language and geographical barriers.
Immersive Soccer Fan Platforms
This Virtual Platform Brings Real Madrid's Fans Closer to the Club
Trend Themes
1. Virtual Stadium Tours - Opportunity for sports teams to create virtual tours of their stadiums and facilities for fans worldwide.
2. Hyper-realistic Fan Engagement - Opportunity for companies to create immersive, hyper-realistic fan experiences in the virtual space.
3. Avatar-based Social Networks - Opportunity for social media platforms to create ways for users to communicate using avatars across language and geographical barriers.
Industry Implications
1. Sports Teams - Sports teams can leverage virtual platforms to engage fans worldwide and provide new revenue streams through virtual tickets and merchandise.
2. Virtual Reality Companies - Virtual reality companies can provide immersive fan experiences that can provide new avenues of revenue for sports teams.
3. Social Media Platforms - Social media platforms can integrate avatar-based communication features to promote cross-cultural interactions and facilitate global communication among users.