VeeFriends, a toy brand founded by entrepreneur Gary Vaynerchuk, has announced the launch of its new limited-edition series of collectible figurines at Macy's and Toys "R" Us.
The lineup of physical collectibles aims to bring the digital version of VeeFriends to life. In doing so, the brand is expanding beyond the NFT space by branching into the physical retail market. VeeFriends consists of a series of characters that Gary Vaynerchuk imagined and drew himself, all of which come equipped with their own unique traits and personalities.
"Gary Vaynerchuk has created an extraordinary digital community. We are excited to partner with Gary and VeeFriends to bring his signature NFT characters to life exclusively at Macy’s, reaching a new set of fans for us," said Stephen Moore, SVP of Merchandising at Macy’s.
NFT-Based Plush Toys
VeeFriends Launches Physical Version of Its Signature NFTs at Toys"R"Us
Trend Themes
1. Physical NFT Collectibles - The launch of VeeFriends' physical collectibles indicates a trend towards a hybrid NFT and physical product market for collectibles
2. Expansion of NFT Brands - VeeFriends' expansion into the physical retail market sets a trend for NFT brands to diversify their revenue streams and reach a wider audience
3. Artist-driven Collectibles - The success of VeeFriends' NFT and physical collectibles indicate a trend towards collectibles created by individual artists and entrepreneurs
Industry Implications
1. Toy Industry - The launch of VeeFriends' physical collectibles at Toys 'R' Us indicates a potential for a merging of the toy and NFT industries
2. Retail Industry - VeeFriends' expansion beyond the NFT space into physical retail opens up opportunities for other NFT brands to partner with retailers and reach a wider audience
3. Art Industry - The success of Gary Vaynerchuk's NFT art as both a digital and physical product sets a trend for artists to explore NFTs as an avenue to create and sell their work