The Dust Bowl Brewing Company got 2024 off to an undeniably rollicking start with the introduction of a brand new traditional lager that is designed to offer an accessible and eminently satisfying drinking experience no matter the weather, time of year or environment.
This particular traditional lager, which is available in six-pack canned formats as well as on draft, comes in at an ABV (alcohol by volume) of 4.5 percent which makes it accessible, while its IBU (International Bitterness Unit) quotient of 12 ensures that it's eminently sessionable to beer lovers of all stripes.
"We believe this traditional lager will resonate with those who appreciate the simplicity and timelessness of a well-crafted beer," stated Dust Bowl Brewing Company founder Brett Tate.
Unabashedly Traditional Lagers
This Delectable Lager is Designed For Year-Round Enjoyment
Trend Themes
1. Traditional Lager Revival - Emergence of modern takes on classic lagers with approachable flavor profiles for diverse consumer appeal.
2. Accessible Craft Canned Beers - Innovation in packaging formats for craft lagers to enhance convenience and market reach.
3. Premium Sessionable Brews - Development of lower IBU beers for extended drinking sessions catering to a broader audience.
Industry Implications
1. Craft Beer Brewing - Exploration of traditional brewing techniques to create fresh interpretations of classic lagers.
2. Packaging and Labeling - Opportunities for branding and packaging innovations in the craft beer industry for increased consumer engagement.
3. Beverage Distribution - Expansion of distribution networks for sessionable craft beers to tap into new markets and consumer segments.