During Natural Products Expo West 2022, Tofurky, an indie plant-based meat producer, and its dairy-free sub-brand Moocho, announced that they would be launching new products this month.
Tofurky debuted its new plant-based Hot Dog and Pepperoni products, while Moocho unveiled its new dairy-free Cream Cheese and Shredded Cheese offerings. The new Torfurky Pepperoni blends garlic, mustard, and red pepper flavors, offering customers a meat-like taste and texture. Meanwhile, Moocho Shredded Cheese is made from fermented cultures and traditional cheesemaking processes. As a result, it is able to deliver an authentic product that mimics the flavor and feel of its dairy-based cheese counterpart.
"We’re beyond excited to bring Pepperoni, our all-new Hot Dog and Moocho Cream Cheeses to the table. With these new launches, we have prioritized creating deliciously indulgent foods in a plant-based form that is both affordable and accessible to consumers across the country," said Tofurky and Moocho CEO and president Jaime Athos.
Cookable Plant-Based Pepperoni
Tofurky and Moocho Debut New Plant-Based and Dairy-Free Offerings
Trend Themes
1. Plant-based Meat Products - The increasing demand for plant-based meat products presents disruptive innovation opportunities for companies to create alternative meat products that replicate the taste and texture of animal-based products.
2. Dairy-free Cheese - The rise in popularity of dairy-free cheese presents disruptive innovation opportunities for companies to explore new production methods and ingredients to create cheese alternatives that closely mimic the taste and texture of dairy-based cheese.
3. Indie Food Producers - The emergence of indie food producers offers disruptive innovation opportunities for small companies to create unique and innovative plant-based and dairy-free food products that appeal to a niche market.
Industry Implications
1. Plant-based Meat Industry - The plant-based meat industry presents disruptive innovation opportunities for companies to develop new products that cater to the growing demand for plant-based alternatives to animal-based products.
2. Dairy Alternative Industry - The dairy alternative industry presents disruptive innovation opportunities for companies to research and develop new ingredients and manufacturing processes to create dairy-free cheese that closely replicates the taste and texture of dairy-based cheese.
3. Natural Foods Industry - The natural foods industry presents disruptive innovation opportunities for companies to create healthy and sustainable plant-based and dairy-free alternatives that appeal to health-conscious consumers.